Wrigley wanted to create a fun, engaging contest platform that would connect with their target audience and generate buzz around their gum products. The "How Do You Chew" campaign was designed to be interactive and shareable, encouraging user participation and social media engagement.

As the centerpiece of this innovative campaign, DevLift developed a custom AI receipt scanning app that revolutionized how participants could enter the contest. The AI-powered system could instantly recognize and validate Wrigley product purchases from receipt photos, automatically processing entries and reducing friction for users while ensuring contest integrity.

This cutting-edge receipt scanning technology utilized advanced machine learning algorithms to identify specific product codes, purchase amounts, and store locations with remarkable accuracy. The AI system was trained on thousands of receipt variations, making it capable of reading receipts from virtually any retailer, regardless of format or print quality.

Users could simply snap a photo of their receipt through the mobile app, and within seconds, the AI would confirm their purchase and automatically enter them into the contest. Express the playful nature and vibrant energy that are central to the brand and ensure the contest platform will be both totally engaging and exceptionally well built.

Present the huge selection of interactive features and social sharing capabilities. The seamless integration of AI technology with social media sharing created a viral effect, where the ease of participation encouraged more users to engage with the brand, ultimately driving significant increases in both sales and brand awareness across multiple demographics.